The logo is an indispensable element in the marketing of any business. As his main graphical representation, it is important to be very careful neat. Each element is visible and important – fonts, colors, images. All they can focus subconscious information to the client. For example, more targeted to the speed of execution of work companies create their logos with angular design of the letters, while those who want to present a message of service, security and trust are with a most soft one.